About us

Using an old business model?
Consider the Advantage Foodservice Sales Model…

The Advantage Foodservice business model is unlike any other foodservice sales agency in Western Canada.

Focus on Your Business:
Advantage is a Limited Principal Base Brokerage. Unlike other sales agencies in our marketplace, Advantage has established a maximum number of Principals that we will represent in Western Canada.

Most of our competitors attempt to represent upwards of 40 or more Principals. We feel that it is unrealistic for any brokerage to promise to bring focus and attention to your product line while trying to manage so many other clients. Our Advantage Foodservice management team have all had the experience of running brokerage companies with an unmanageable Principal base and believe it is a difficult, if not impossible task… to be all things to all people.

In this old business model, it is common practice to continually sign on new Principals in order to make revenue gains instead of building the sales volume of existing clients.

This method of growth leads to the constant frustration of the broker sales force and eventually unhappy clients.  Too many clients means, diluted focus by the sales reps, duties and projects not being accomplished and things generally falling through the cracks!  These brokerages tend to be reactive and seldom pro-active.

Representation by a limited Principal Brokerage has its Advantages:

• Sales Growth

• Productivity

• Improved Focus

• Better Business Plans

• Open Commitments

• Improved Principal Management

Sound Strategies:

• Dedicated distributor representatives

• Experienced Key Account management

• The Advantage ‘Focus’ Sales Program

• Marketing initiatives

The key element behind the Advantage Sales Model is

“Our success is measured by your success!”

Contact Advantage Foodservice to learn more