The Team

Our team represents our Principals with many years of experience in the sales agency business.

Mark Falck- President
Office: 250-881-1977 | Cell: 250-213-1029 | Fax: 250-881-1377
E-Mail: mark.falck@advantagefoodservice.ca

Mark’s foodservice career began in 1988 as the Victoria Territory manager for Dickson’s Coffee, a division of Kraft Foods. In 1992 Mark accepted a position as Vancouver Island Representative for Oppenheimer Bros. Foodservice Division and continued with this position through the transitional period when Pennine Marketing acquired the foodservice division of Oppenheimer. In 1995, Mark left Pennine to open his own brokerage on Vancouver Island, Signature Brands Marketing. For the next 7 years, Signature Brands continued a relationship with Pennine as associate broker. In December 1999, Mark accepted the position of General Manager for Western Canada at Pennine Marketing and was next appointed Vice-President in August 2000. Mark joined PrimeLine Food Partners as General Manager for Western Canada in October 2002. Mark is now the President of the Advantage Foodservice Sales & Marketing organization. This agency is built on a completely new and different business model with a mandate to deliver an innovative alternative for foodservice representation in the Western Canadian Marketplace.

Brian LeSage - Vice-President & General Manager
Office: 604-850-7843 | Cell: 604-825-1769 | Fax: 604-852-7847
E-mail: brian.lesage@advantagefoodservice.ca

Brian graduated from BCIT Hotel Management Restaurant Technology. He worked for 17 years at Woodward’s Restaurant Division at several locations throughout BC. Brian moved to Shoppers Wholesale located in Prince George in the capacity of Food Service Manager/Purchaser for their 15-chain operation “Mr. G’s”. Eventually, Brian moved into the sales side of the business and joined Hampton House/J.D Sweid as Business Development Manager where he stayed for eight years. Brian spent 3 1/2 years at Pennine Marketing working in the food service brokerage area as BC Sales Manager, then spent 1 ½ years with Primeline as BC Sales Manager before joining Advantage Foodservice.

Brent Stead - Vice-President of Sales
Office: 250-494-4282 | Cell: 250-870-1392 | Fax: 250-494-5123
E-mail: brent.stead@advantagefoodservice.ca

Brent started in the food service industry in July 1993 with Oppenheimer Bros. after spending 15 years in the retail industry. He has spent 8 years of his career with Pennine Marketing. His responsibilities have included distributors (large & small), key accounts, principle account management, management responsibilities (budgets, planning, etc) and servicing customers in the interior of BC.

Matt Sutton Brand Manager - Western Canada
Office: 204-654-2701 | Cell: 204-333-9297 | Fax: 204-668-3632
E-mail: matt.sutton@advantagefoodservice.ca

Matt has over 20 years of experience in sales, marketing and client management from food service, retail and financial perspectives. Matt was our Vancouver Island representative from August 2001 until October 2010. Matt currently is a Brand Manager for ConAgra Foods and SunRype and provides assistance with special projects for Advantage.

Sherry Moores- Account Manager BC Lower Mainland
Cell: 604-908-4188 | Fax: 604-533-2481
E-Mail: sherry.moores@advantagefoodservice.ca

Sherry has been in the foodservice industry for the past 20 years with the most recent years working as a Marketing Assoc. for Sysco Kelowna. Sherry has based her foodservice career on exceeding customers’ expectations and building relationships. Relevant experience includes running her own photography business for many years, managing a local pub in Burnaby for
15 years and after a 5 year career in the Kootenays, Sherry & her family decided to come back to the Lower Mainland and is happy to have a new home with Advantage Foodservice.

Marty Neufeld - Key Account Manager BC BC Lower Mainland
Cell: 778-384-5902 | Fax: 604-533-2481 |
E-Mail: marty.neufeld@advantagefoodservice.ca

Marty has been in the food industry for twelve years. She started out as helper in a local grocery store bakery, which led to a manager’s position a year later. After three years of managing, baking, decorating, and merchandising, she decided to take on an inside sales position for a distributor. That was where she got her first real taste for sales. After four years she took a position with one of the largest chocolate suppliers in North America.
Wanting yet again to experience more of the industry… she now finds herself working for Advantage, where she is enjoying the foodservice world from a broker perspective.

Lynne Sweet- Account Manager Vancouver Island
Office: 604-583-7291 | Cell: 250-884-7211
E-Mail: lynne.sweet@advantagefoodservice.ca

Lynne has been in food service sales and marketing industry for the past 17 years. She has been a broker for 12 years serving Vancouver Island and jumped at the chance to join the Advantage team. She has developed long-lasting relationships at all levels of food service scene. She has a great reputation, is hard working and dedicated to her career and her customers.

Helen Edwards- Account Manager Healthcare Lower Mainland
Office: 604-846-7922 | Cell: 604-997-2297 | E-Mail: helene.advantagefs@shaw.ca

Helen spent 10 years in the brokerage business with Pennine and then IPS and became management with the latter in the Calgary marketplace until she semi-retired to BC. We are fortunate to take advantage of her skill set and product know as she takes care of a lot of our healthcare customers.

Sue Bossley Sales

E-Mail: sue.bossley@advantagefoodservice.ca

In October, 2012 Advantage added the Mixology Brand to its family of premium quality foodservice products. Along with the acquisition came Sue Bossley, Mixology’s National Sales Manager. Sue has extensive experience in the food and beverage industry, with over 22 years doing everything from Restaurant Management, Regional and National Sales Management to Research & Development.
Sue has an Arts Diploma from Grant MacEwan University, as well as a Business and Marketing Certificate from Langara College. She has used the combination of her education, entrepreneurial spirit and experience to build and develop long-term business relationships.
Sue is our Mixology Brand Manager, Retail Key Account Manager and Business Development Manager for some new and exciting streams of business within the foodservice industry.

Donna McInnes - Account Manager BC Interior
Cell: 250-864-3893
E-Mail: donna.mcinnes@advantagefoodservice.ca

Donna has had many rewarding positions in the food service industry from Winnipeg to the beautiful Okanagan Valley. She has been on distributor, manufacturer and broker teams responsible for retail, cash and carry, chain, healthcare, key and all types of street accounts. Donna has developed corporate buying programs, training programs for new hires and a grab n’ go program line. She has had the opportunity to execute these programs throughout her extensive career.

Steve Swan- Alberta Sales Manager
Office: 403-514-0992| Cell: 403-651-4984| Fax: 403-514-0993
E-Mail: steve.swan@advantagefoodservice.ca

Steve’s 30 year Foodservice career started in Ontario where he graduated in 1980 from Hotel and Restaurant Management training program. Then Steve took a position as Purchaser for the Calgary Westin Hotel and stayed in that position for the next 5 years before trying the sales side of the business. Steve jumped at the chance to join Ramsay Food Brokerage as Alberta Sales Manager and remained in that role for 5 years before moving to Glasshouse Marketing as Prairie Sales Manager and Part Owner. Later Steve worked for Pennine Marketing as Prairie Sales Manager for 8 years and then moved on to PJB Primeline as Prairie Sales Manager for the next 5 years. For a change of pace Steve took a position in the produce sales business with Fresh Pro Sales for the next 2 years again running the Prairies. Finally, he found his dream job… at Advantage, where he can stay a little closer to home as Alberta Sales Manager and also manage some of our clients.

Adrienne Miller- Key Account Manager Alberta
Office: 403-514-0992 | Cell: 403-714-8318 | Fax: 250-514-0993
E-Mail: adrienne.miller@advantagefoodservice.ca

Adrienne has been in the foodservice industry for 20 years. Adrienne
took Marketing Courses, Sales and Advertising Courses, Design, Culinary
and presentation training. She opened her own company in 1983 doing
Marketing and Sales. Then in 1986 took a position as Senior Sales Rep
for Seattle’s Best Coffee. Then took a position at Pennine Marketing
Food Brokerage in 2001 as Key Account Sales Rep. In 2002 Pennine was
purchased by IPS Food Brokerage and she was employed there till 2010.
Adrienne then went back to working with Mark, Brent and Brian at
Advantage Foodservice as a Key Account Manager for Alberta.
Adrienne has extensive experience with Distributors, multi unit and
street accounts and training.

Kim Nakoneczny - Account Manager Northern Alberta
Cell: 780-554-9515 | Fax: 780-447-1173
E-Mail: kim.nakoneczny@advantagefoodservice.ca

Kim graduated in 1990 from N.A.I.T. with an Honors Degree in Dietary Technology. She worked in the healthcare field for several years. She began her foodservice career in 1996 as a sales representative for Mustang Food Brokers where she worked until her move over to the Advantage team. She brings experience working with both key and street accounts.

Cheryl Goertz- Account Manager Northern Alberta
Office: 780-758-2600 | Cell: 587-984-3104
E-Mail: cheryl.goertz@advantagefoodservice.ca

Cheryl is a graduate of the NAIT Dietary Technology program. She worked at the Caritas Health Group for 14 years both in an Active Treatment Hospital as weil as a Long Term care facility. Cheryl found her way in to the brokerage business with a position at Pennine Marketing. She then worked for International Pacific Sales after their acquisition of Pennine Marketing. Cheryl has experience working with key accounts, street accounts and Distributors in the Edmonton Market. She is very excited to be back with many Pennine people at Advantage!

Colline Turner - Manitoba/Saskatchewan Sales Manager
Office: 204-654-2701 | Cell: 204-981-0428 | Fax: 204-668-3632
E-Mail:colline.turner@advantagefoodservice.ca

Colline has 12 years of experience in the foodservice industry, from cooking at the Keg to marketing… the diversity of her experinence gives her a great foundation and incite for her current role. Colline’s 8 year career as a broker began with Pennine Marketing in 2001 where she developed strong relationships with Distributors, Restaurant Owners, Chefs, and Purchasers. Colline has had the opportunity to represent a wide variety of manufacturers gaining experience in all market segments - from white tablecloth to health care, from chain to independent.

Terry Erickson- Account Manager, Manitoba & Northern Ontario
Office: 204-231-5032 | Cell: 204-471-8082 | Fax: 204-668-3632
E-Mail: terry.erickson@advantagefoodservice.ca

Terry has had a very diversified career within the food services industry .
Having initially trained as a Baker he gained Journeyman status after 3
years in the industry, then moved on to Bakery management for Super
Stores in Winnipeg .
From there it was a short step to a position of Corporate Pastry Chef
with Great West Life which he held for 9 years. Wanting to get back into
management he then joined
joined the Kitching Group as a Subway Manager which eventually led to a
position of Operations Manager for 16 stores.Terry jumped at the
opportunity to join a start up venture by South African company
Mvelaserve who own and operate over 300 King Pie franchises world wide
when he used his experience within the baking and Q.S.R industry’s to
set up their production facility and Quick Service franchise outlets in
Winnipeg.
Terry was thrilled when the opportunity arose to use his vast
experience within the industry to provide support as an Account Manager
with Advantage

Richard Carre Account Manager Vancouver Island
Office: 604-264-4659 | Cell: 778-977-2338
E-Mail: richard.carre@advantagefoodservice.ca

Richard has over 25 years’ experience in the hospitality industry ranging from neighbourhood pubs to large university multi-unit foodservice operations. He has extensive experience in menu design, menu engineering, and managing food and kitchen costs. During this time Richard also owned several small businesses allowing him to capitalize and further his sales experience. In addition, Richard has worked as public relations and marketing consultant for the food manufacturing, hospitality and tourism industries. Every day represented new opportunities and challenges and this experience has served him well transitioning to the ‘other side of the table’ and into foodservice sales.
After briefly working as a sales rep for Centennial Foodservice Richard is pleased to have found a home with the Advantage Team. Richard is committed to using his entrepreneurial spirit, determination, and love of food to help Advantage principals dominate in the foodservice market.

Brian Stevens Sales

E-Mail: brian.stevens@advantagefoodservice.ca

Brian has been in the food service business for the past 25 years with much of that time in the Saskatchewan marketplace.
With experience on both the manufacturer as well as distributor side an in-depth understanding of the industry has been established….add extensive experience as a foodservice customer and we certainly consider him to be “cross trained”
Brian has a great rapport with distributors, customers and his colleagues. He prides himself in understanding and meeting the needs and wants of his customers - from large National accounts to the independent “Mom and Pops” of the foodservice world..
Brian is excited to be joining Advantage Foodservice and helping his customers succeed, after all “Our success is measured by their success”

Wendi Dutch - Administrative Assistant
Office: 604-941-3470 | Fax: 604-941-3470
E-Mail: admin.advantagefoodservice@shaw.ca

Wendi has assisted with a variety of admin tasks from price list distribution to accounting since 2004.

Michelle Clifford- Administrative Accounting

Michelle has been looking after the bookkeeping and accounting processes of Advantage Foodservice since 2005