Advantage Foodservice
Advantage Foodservice

Your Extended Sales Force...

Our team represents our Principals with many years of experience in the sales agency business.

Mark Falck - President

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Office: 250-881-1977 | Cell: 250-213-1029 | Fax: 250-881-1377
E-Mail: mark.falck@advantagefoodservice.ca

Bio

Mark’s foodservice career began in 1988 as the Victoria Territory manager for Dickson’s Coffee, a division of Kraft Foods. In 1992 Mark accepted a position as Vancouver Island Representative for Oppenheimer Bros. Foodservice Division and continued with this position through the transitional period when Pennine Marketing acquired the foodservice division of Oppenheimer. In 1995, Mark left Pennine to open his own brokerage on Vancouver Island, Signature Brands Marketing. For the next 7 years, Signature Brands continued a relationship with Pennine as associate broker.

In December 1999, Mark accepted the position of General Manager for Western Canada at Pennine Marketing and was next appointed Vice-President in August 2000. Mark joined PrimeLine Food Partners as General Manager for Western Canada in October 2002. Mark is now the President of the Advantage Foodservice Sales & Marketing organization. This agency is built on a completely new and different business model with a mandate to deliver an innovative alternative for foodservice representation in the Western Canadian Marketplace.

Brian LeSage - Vice-President & General Manager

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Office: 604-850-7843 | Cell: 604-825-1769 | Fax: 604-852-7847
E-Mail: brian.lesage@advantagefoodservice.ca

Bio

Brian graduated from BCIT Hotel Management Restaurant Technology. He worked for 17 years at Woodward’s Restaurant Division at several locations throughout BC. Brian moved to Shoppers Wholesale located in Prince George in the capacity of Food Service Manager/Purchaser for their 15-chain operation “Mr. G’s”. Eventually, Brian moved into the sales side of the business and joined Hampton House/J.D Sweid as Business Development Manager where he stayed for eight years.

Brian spent 3 1/2 years at Pennine Marketing working in the food service brokerage area as BC Sales Manager, then spent 1 ½ years with Primeline as BC Sales Manager before joining Advantage Foodservice.

Brent Stead - Vice-President of Sales & Marketing

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Office: 778-754-4282 | Cell: 250-870-1392 | Fax: 778-754-0511
E-Mail: brent.stead@advantagefoodservice.ca

Bio

Brent's career started in the Retail industry,over a 15 year period with both Woodwards Food Floors, and Old Dutch Foods. At Old Dutch he was an Owner Operator, before accepting a promotion to the position of Sales Supervisor.

In 1993 he accepted a position at Oppenheimer Bros , in the Foodservice Division. After a couple of years, he transitioned into Pennine Marketing, who purchased the Oppenheimer Foodservice division. Brent accepted a transfer to the Okanagan, and spent 7 years with Pennine Marketing, before accepting a position with Primeline Food Partners. After a short period there, he joined and help start the new Advantage Foodservice, as the Vice President of Sales.

Brent enjoys working with all Distributors, Chain Accounts, and the Advantage Foodservice Western Canada Sales Team, helping to grow sales. He is also responsible for Principle Account Management, and other Management duties, including budgets and planning.

Matt Sutton - Brand Manager - Western Canada

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Office: 204-654-2701 | Cell: 204-333-9297 | Fax: 204-668-3632
E-Mail: matt.sutton@advantagefoodservice.ca

Bio

Matt has over 20 years of experience in sales, marketing and client management from food service, retail and financial perspectives. Matt was our Vancouver Island representative from August 2001 until October 2010. Matt currently is a Brand Manager for ConAgra Foods and SunRype and provides assistance with special projects for Advantage.

Sherry Moores - Account Manager BC Lower Mainland

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Office: 604-908-4188 | Fax: 604-533-2481
E-Mail: sherry.moores@advantagefoodservice.ca

Bio

Sherry has been in the foodservice industry for the past 20 years with the most recent years working as a Marketing Assoc. for Sysco Kelowna. Sherry has based her foodservice career on exceeding customers’ expectations and building relationships. Relevant experience includes running her own photography business for many years, managing a local pub in Burnaby for 15 years and after a 5 year career in the Kootenays, Sherry & her family decided to come back to the Lower Mainland and is happy to have a new home with Advantage Foodservice.

Richard Carre - Account Manager BC Lower Mainland

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Office: 604-264-4659 | Cell: 778-977-2338
E-Mail: richard.carre@advantagefoodservice.ca

Bio

Richard has over 25 years’ experience in the hospitality industry ranging from neighbourhood pubs to large university multi-unit foodservice operations. He has extensive experience in menu design, menu engineering, and managing food and kitchen costs. During this time Richard also owned several small businesses allowing him to capitalize and further his sales experience. In addition, Richard has worked as public relations and marketing consultant for the food manufacturing, hospitality and tourism industries. Every day represented new opportunities and challenges and this experience has served him well transitioning to the ‘other side of the table’ and into foodservice sales.

After briefly working as a sales rep for Centennial Foodservice Richard is pleased to have found a home with the Advantage Team. Richard is committed to using his entrepreneurial spirit, determination, and love of food to help Advantage principals dominate in the foodservice market.

Lynne Sweet - Account Manager Vancouver Island

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Office: 604-583-7291 | Cell: 250-884-7211
E-Mail: lynne.sweet@advantagefoodservice.ca

Bio

Lynne has been in food service sales and marketing industry for the past 17 years. She has been a broker for 12 years serving Vancouver Island and jumped at the chance to join the Advantage team. She has developed long-lasting relationships at all levels of food service scene. She has a great reputation, is hard working and dedicated to her career and her customers.

Helen Edwards - Account Manager Healthcare Lower Mainland

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Office: 604-846-7922 | Cell: 604-997-2297
E-Mail: helene.advantagefs@shaw.ca

Bio

Helen spent 10 years in the brokerage business with Pennine and then IPS and became management with the latter in the Calgary marketplace until she semi-retired to BC. We are fortunate to take advantage of her skill set and product know as she takes care of a lot of our healthcare customers.

Sue Bossley - Key Account Manager BC Lower Mainland

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E-Mail: sue.bossley@advantagefoodservice.ca

Bio

In October, 2012 Advantage added the Mixology Brand to its family of premium quality foodservice products. Along with the acquisition came Sue Bossley, Mixology’s National Sales Manager. Sue has extensive experience in the food and beverage industry, with over 22 years doing everything from Restaurant Management, Regional and National Sales Management to Research & Development.

Sue has an Arts Diploma from Grant MacEwan University, as well as a Business and Marketing Certificate from Langara College. She has used the combination of her education, entrepreneurial spirit and experience to build and develop long-term business relationships.

Sue is our Mixology Brand Manager, Retail Key Account Manager and Business Development Manager for some new and exciting streams of business within the foodservice industry.

Donna McInnes - Account Manager BC Interior

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Cell: 250-864-3893
E-Mail: donna.mcinnes@advantagefoodservice.ca

Bio

Donna has had many rewarding positions in the food service industry from Winnipeg to the beautiful Okanagan Valley. She has been on distributor, manufacturer and broker teams responsible for retail, cash and carry, chain, healthcare, key and all types of street accounts. Donna has developed corporate buying programs, training programs for new hires and a grab n’ go program line. She has had the opportunity to execute these programs throughout her extensive career.

Steve Swan - Alberta Sales Manager

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Office: 403-514-0992| Cell: 403-651-4984| Fax: 403-514-0993
E-Mail: steve.swan@advantagefoodservice.ca

Bio

Steve’s 30 year Foodservice career started in Ontario where he graduated in 1980 from Hotel and Restaurant Management training program. Then Steve took a position as Purchaser for the Calgary Westin Hotel and stayed in that position for the next 5 years before trying the sales side of the business. Steve jumped at the chance to join Ramsay Food Brokerage as Alberta Sales Manager and remained in that role for 5 years before moving to Glasshouse Marketing as Prairie Sales Manager and Part Owner.

Later Steve worked for Pennine Marketing as Prairie Sales Manager for 8 years and then moved on to PJB Primeline as Prairie Sales Manager for the next 5 years. For a change of pace Steve took a position in the produce sales business with Fresh Pro Sales for the next 2 years again running the Prairies. Finally, he found his dream job… at Advantage, where he can stay a little closer to home as Alberta Sales Manager and also manage some of our clients.

Adrienne Miller - Key Account Manager Alberta

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Office: 403-514-0992 | Cell: 403-714-8318 | Fax: 250-514-0993
E-Mail: adrienne.miller@advantagefoodservice.ca

Bio

Adrienne has been in the foodservice industry for 20 years. Adrienne took Marketing Courses, Sales and Advertising Courses, Design, Culinary and presentation training. She opened her own company in 1983 doing Marketing and Sales. Then in 1986 took a position as Senior Sales Rep for Seattle’s Best Coffee. Then took a position at Pennine Marketing Food Brokerage in 2001 as Key Account Sales Rep. In 2002 Pennine was purchased by IPS Food Brokerage and she was employed there till 2010. Adrienne then went back to working with Mark, Brent and Brian at Advantage Foodservice as a Key Account Manager for Alberta. Adrienne has extensive experience with Distributors, multi unit and street accounts and training.

Kim Nakoneczny - Account Manager Northern Alberta

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Office: 780-554-9515 | Fax: 780-447-1173
E-Mail: kim.nakoneczny@advantagefoodservice.ca

Bio

Kim graduated in 1990 from N.A.I.T. with an Honors Degree in Dietary Technology. She worked in the healthcare field for several years. She began her foodservice career in 1996 as a sales representative for Mustang Food Brokers where she worked until her move over to the Advantage team. She brings experience working with both key and street accounts.

Cheryl Goertz - Account Manager Northern Alberta

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Office: 780-758-2600 | Cell: 587-984-3104
E-Mail: cheryl.goertz@advantagefoodservice.ca

Bio

Cheryl is a graduate of the NAIT Dietary Technology program. She worked at the Caritas Health Group for 14 years both in an Active Treatment Hospital as weil as a Long Term care facility. Cheryl found her way in to the brokerage business with a position at Pennine Marketing. She then worked for International Pacific Sales after their acquisition of Pennine Marketing. Cheryl has experience working with key accounts, street accounts and Distributors in the Edmonton Market. She is very excited to be back with many Pennine people at Advantage!

Colline Sutton - Manitoba/Saskatchewan Sales Manager

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Office: 204-654-2701 | Cell: 204-981-0428 | Fax: 204-668-3632
E-Mail: colline.sutton@advantagefoodservice.ca

Bio

Colline has over 15 years of experience in the foodservice industry - from cooking at the Keg to sales and marketing for Foodservice and Hospitality trade publications… the diversity of her experience gives her a great foundation and incite for her current role. Colline’s 13 year career as a broker began with Pennine Marketing in 2001 where she developed strong relationships with Distributors, Restaurant Owners, Chefs, and Purchasers. Colline has had the opportunity to represent a wide variety of manufacturers gaining experience in all market segments - from white tablecloth to health care, from chain to independent. A strong background in education and behavior management complements her ability to be a strong team leader, managing the Manitoba / Saskatchewan Advantage Team.

Terry Erickson - Account Manager, Manitoba & Northern Ontario

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Office: 204-231-5032 | Cell: 204-471-8082 | Fax: 204-668-3632
E-Mail: terry.erickson@advantagefoodservice.ca

Bio

Terry has had a very diversified career within the food services industry . Having initially trained as a Baker he gained Journeyman status after 3 years in the industry, then moved on to Bakery management for Super Stores in Winnipeg . From there it was a short step to a position of Corporate Pastry Chef with Great West Life which he held for 9 years. Wanting to get back into management he then joined joined the Kitching Group as a Subway Manager which eventually led to a position of Operations Manager for 16 stores.

Terry jumped at the opportunity to join a start up venture by South African company Mvelaserve who own and operate over 300 King Pie franchises world wide when he used his experience within the baking and Q.S.R industry’s to set up their production facility and Quick Service franchise outlets in Winnipeg. Terry was thrilled when the opportunity arose to use his vast experience within the industry to provide support as an Account Manager with Advantage

Darlene Davies - Account Manager Saskatchewan

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E-Mail: darlene.davies@advantagefoodservice.ca

Bio

"Darlene’s career in the foodservice industry began at the Red Oak Inn in Brandon Manitoba where she worked in various positions both back and front of house. She left the food industry for a short time to pursue a career in Interior Design, but came back to a position with Canada Bread (McGavin Foods). Her career with Canada Bread developed from Sales Coordinator in Winnipeg, to Territory Manager in Edmonton and finally Darlene accepted a transfer to CBCL Regina Saskatchewan where her responsibility increased to over-all Management for the Southern Saskatchewan area. Darlene’s strong industry relationships, ability to work with people, manage distribution of product as well a budgets, manage key accounts and increase sales will be a welcome addition to the Advantage Team! "

Wendi Dutch - Administrative Assistant

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Office: 604-941-3470 | Fax: 604-941-3470
E-Mail: admin.advantagefoodservice@shaw.ca

Bio

Wendi has assisted with a variety of admin tasks from price list distribution to accounting since 2004

Michelle Clifford - Administrative Accounting

Bio

Michelle has been looking after the bookkeeping and accounting processes of Advantage Foodservice since 2005